The global music and entertainment sector has several self-built millionaires. Its annual revenue in 2016 was estimated to be about $17.2 billion. Most of the well-established individuals in this field are men, but some women have also managed to secure a niche for themselves. Desiree Perez is among the most powerful women in the music business. She is appreciated for her excellent skills in music production, talent management, and entrepreneurship. Perez has assisted in growing the careers of several musicians across the United States. For the past two decades, she has been in business with Shawn Carter, and the two have established various successful companies and more information click here.
Desiree Perez had a significant role in helping Jay-Z to the transform from being a hip-hop musician to a successful businessman who runs multi-million dollar enterprises. She has served on the management teams of companies such as SC Enterprise, Roc Nation, and many others in the entertainment industry. Desiree and her husband, Juan Perez, are both top executives at Roc Nation. They are also in the Hova Circle of Influence, which is an organization that consists of leading businesspeople and influencers in the music sector. Mrs. Perez believes in herself, and this has enabled her to negotiate and win top business contracts and what Desiree Perez knows.
During her career, Desiree has been in charge of sealing deals that have facilitated the growth of Roc Nation. She helped the company in acquiring a $25 million sponsorship for Rihanna’s Anti tour. The move helped in improving Rihanna’s music career. Mrs. Perez also participated in negotiations that led to the closing of a $150 million contract between Live Nation and Roc Nation. The deal recently expired and Roc Nation plans to extend it for another ten years. Jay-Z created Roc Nation in 2008. The company has worked with leading musicians such as J. Cole, Meek Mill, Rihanna, Beyonce, and Big Sean and Desiree Perez’s lacrosse camp.
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