How End Citizens United Is Reforming The Political Campaign Fundraising Landscape

As a Political Action Committee, End Citizens United is determined to overturn effects of actions by Citizens United on laws governing campaign finance in the USA. Using funding from grassroots donors, it aims to end big money from undisclosed sources, in political campaigns. By electing leaders who endorse this cause, End Citizens United is fighting corruption in the electoral process by supporting Democrats in favor of meaningful reform to the country’s campaign finance system.

In 2015, End Citizens United endorsed several Democratic candidates to help push the organization’s agenda in Congress. Hundreds of thousands of people supported a petition to the same effect. End Citizens United partnered with the “Ready for Hillary” campaign in the same year to help it meet this goal. By renting out its email list, it hoped to reach out to more liberal supporters to support television ads, direct mailers, and polling for the endorsed candidates. Supported candidates would be responsible for enacting campaign finance reforms at the local and state level to reverse the 2010 Supreme Court ruling which allows corporations to donate to campaigns without revealing their identities.

Founders

According to action.dscc.org, End Citizens United was founded by Greg Berlin, Jake Lipsett, and Charles Starnes. These three former online fundraising experts who previously worked for the Democratic Congressional Campaign Committee are now working for Mothership Strategies, a consulting firm. The three believe that Citizens United is making it hard to push the Democratic Party agenda as a result of the large amounts of money usually splashed on the campaign trail. By sending out emails asking people to donate and join their cause, they raised $11 million online from small donations. By branding their efforts as a way of restoring the country, they got overwhelming support from citizens hoping to stop Citizens United’s tactics. With their surprise appearance in the campaign donations arena, the three gained support for a cause many nonprofits were not interested in. By getting citizens to donate towards electing leaders against what Citizens United stands for, they are slowly changing the political campaign funding landscape.

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Fundraising Efforts

To counter efforts by Citizens United, End Citizens United has taken its fundraising efforts a notch higher. By April 2017, the organization had raised $4 million towards its activities. It is hoping to raise $35 million by 2018 in preparation for midterm elections for Congress. The PAC recorded 40,000 new donors who each gave an average of $12 this year. End Citizens United’s President Tiffany Muller (in a newspaper article in USA Today), said that both new and existing donors feel that the system is working against them and are therefore choosing to fight back by donating to the group’s activities. This way, Democrats hope to fight against President Trump’s agenda and nominees.