Kate Hudson And Fabletics: Using The Power Of The Crowd

Kate Hudson and her new company Fabletics is quickly out distancing its competitors and becoming one of the top brands in its industry. One of the reasons they’ve been able to do this is their smart use of the power of the information they get from the crowd. Consumers today are increasingly having their purchasing decisions heavily influenced by crowd-sourced reviews. Savvy brands like Kate Hudson’s Fabletics are leveraging this change in consumer behavior by making consumer reviews of their products a major part of their marketing strategy.

 

Since they launched the Fabletics brand in 2013, Kate Hudson and the team at TechStyle Fashion Group have seen their sales skyrocket to more than $235 million because of the positive reviews they have received from consumers worldwide. This is the perfect example of the power the crowd wields. And the Fabletics team has been very adept at using reviews from sites like Trustpilot and other online review sites to drive sales. A growing number of people base their buying decisions on information they get online. Recent research shows almost 90% of consumers put as much trust in online reviews as they do recommendations from people they know.

 

The tech savvy staff at Fabletics is mining these online reviews for information about what modern consumers are looking for in their clothing and accessories and making a point to include that in the products they offer. Using the opinions, feedback and power of the crowd, Fabletics is emerging a one of today’s most beloved brands when it comes to customer satisfaction. About half of consumers regularly read online reviews and a majority say it influences what they buy and where they shop. As a result, Fabletics and many other top brands now make crowd-sourced consumer reviews a major feature on their website as part of their marketing efforts.

 

Positive, authentic, customer reviews improve search ranking and increase the bottom lines for businesses like Fabletics. Research shows reviews can improve traffic and sales as much as 17%. According to BrightLocal, about 74% of people surveyed said positive user reviews on a company’s product or landing page increase their decision to make a purchase there. Yelp also reports positive customer reviews increases sales by almost 20%. Fabletics recognizes the power of online customer reviews and responds to, collects and manages thousands of them. The company says repeat customers account for 85% of their sales and referrals bring in 17% of their new customers.

 

Fabletics uses customer reviews to refine their products and address customer issues. And the number of customer reviews are growing exponentially. Smart companies are using the reviews to create an economic boost. Trustpilot has more than 30 million reviews. For customer focused brands like Fabletics, the benefits of crowdsourcing are many and diverse. Consumers define what the brand is and decide if it will succeed. Fabletics uses the online data they collect to understand what consumers want and how the brand can improve their lives. This has helped make them very successful.

Fabletics Uses Versatility and Innovation to Make Headway in the Online markets

There is little doubt that the modern fashion industry is one of the most competitive marketing sectors today. While many optimistic startups are introduced to the market few can stand the tussle with bigger well-established market brands. The biggest and most preponderant of them all is the giant Amazon whose sales account for a cool 20% of all online dealings.

 

But, this is not written in stone and with the right approach, a persistent and intuitive startup can succeed where others have failed before.

 

Look at Kate hudson and her famous Fabletics line of fashionable sportswear. The startup has seen difficulty and risen above to gain a net worth of over $250 Million in the three years they have been in operation.

 

So what is the secret to success where others have failed before?

 

The special brand of marketing skills applied by the Fabletics company is the primary reason for the sweet success they have enjoyed. An intuitive approach mixed with plenty of flexibility is essential to making a business stand out from the competition and the Fabletics brand has accomplished this with panache.

 

The first job they had was to eliminate the notion that good quality and impressive design is something only found at the stores with exorbitant price tags. This was especially popular with the overwhelming consumer demographic looking for diverse designs and materials at the best prices possible.

 

This is not all that Fabletics has done to secure a loyal and enthusiastic customer base, taking the time and effort to become their client’s greatest allies in their personal goals for fitness fashion and confidence has made them their client’s best friends.

 

Fabletics and an innovative “Reverse Showrooming” approach

 

One of the greatest roadblocks on the road to supremacy in the fashion realm is the showroom. On the one hand there is hardly a better way for the customer to get a feel for the styles and designs being offered. But, this also provides the perfect opportunity for a clever tailor to undersell the corporations with a quality replica as per the requests of the client.

 

Fabletics has taken the time to set up their showroom and offer especially low prices for their dedicated groups of customers. Furthermore, any style or design that a customer finds in showrooms from other brands will be provided to the customer from Fabletics and always at a lower cost.

 

This way clients browsing the showrooms from Fabletics can rest assured that they are being presented with the very prices for the styles or designs they are looking for. But the personalized service goes further than this as well.

 

Specialized Customer Service

 

 

Fabletics is looking to provide the client with every support and assistance toward their goals of fitness fashion or confidence. To this end they regularly hold events and special showings that are geared toward attracting more clients and friends. There is a special “Fabletics Lifestyle Quiz”that you can take today to begin your association with this reputable fashion line. This short questionnaire can help the company learn more about the specific needs and goals you might have.

 

By making their client’s goals their own, Fabletics has set the bar for customer service higher than it has ever been before.

Weekend #workout plan inspired by @gingerressler's high-power moves ????

A video posted by @fabletics on

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