Fabletics and Their Amazing Three Year Growth

Fabletics, a company launched in 2013 provides female activewear and accessories to their customers. The fact that is foremost is that it is not an easy job for your company to get ahead in an e-commerce market, and the second deterrent is that Amazon has 20% of the e-commerce trade under its control. But, within a three-year period, Fabletics has grown its business to $250 million.

 

The Fabletic premise is that their customers prefer brands that give them a little push as well as being aspirational. This being the case, they have a membership program that offers the customers convenience in obtaining the correct items needed for them. This membership program allows them to offer the trendy fashions of today with personalized services and by providing these fashions at half their competitor’s prices. By using this membership method, it is a lot easier to keep their customers happy because they know who they are and their preferences in the product.

 

If you want to join the membership club you will take a survey which will ask you about the type of workouts that you do and your preference in styles for your active wear such as shorts, and tank tops. With this information in hand, they pick out outfits for you to review at the beginning of each month. You do not have to buy them if you aren’t so inclined, and there is no membership fee for you to pay each month. The quality of the merchandise is very good and the price is reasonable. They also have a decent variety of styles that range from simple to the more fun styles. For the price of the item, you get a good value.

 

Their website has a pleasing look and is quite easy to navigate as well as the ease of placing your order. The new outfits offered do sell out rapidly due to the fact they are very popular with the workout crowd.

 

In case you are not familiar with Fabletics, it is a company that offers a variety of fitness cloths that appeal to everyone. The company is owned by one Kate Hudson, who herself is into fitness and staying healthy.

 

With the monthly membership structure of the business and you join as a VIP member the first outfit that you order will only cost you $25.00 along with the discounts you receive on any al la carte items. Joining as a VIP member makes sense and you are never required to buy anything of pay any kind of monthly dues. The best part is that each month the items you review are selected with you in mind from the survey that you have taken to advise them of your preferences in what you wear to workout. Therefore, the selections for the month are created just for you, plus if you don’t want to order anything for the month you never get charged any kind of a fee.

 

With the value, style, and quality of their merchandise, why would you not want to participate in a monthly membership where you do not have to go out to a store and select the things you want since it is all done for you.

Meet Lime Crime’s Doe Deere and the Unicorns

You may have seen her on Instagram, the bright and much-painted face with bright hues that define Doe Deere’s brand, Lime Crime. Doe Deere is something more than the pretty face you see with makeup; she is an active businesswoman and artist who was recently named as one of the top Inspiring Female Entrepreneurs by the Self-Made Magazine. Since she created her, she has moved forth to paths of great explorations and gained a massive social media following. Everything about Doe is like a fairy tale, from the brand’s quirky name, the brands whimsical colors to becoming a leader of a pack of unicorns.

What Doe Deere’s fans have learned from her is that it is okay to make use of bold colors to express oneself. While putting on a yellow lipstick might be bold for some, it could be a true definition of beauty for another. This is why it is important for one to stay true to themselves and their colors, especially when trying out with bold colors.

Doe Deere has always been artistic; she remembers herself from a young age always having a pencil in her hand. She would put too much color on herself, her clothes, accessories, and her mother’s makeup. It seemed so unreal for her when she later made color a daily life experienced. She believes that the world is a colorful place and there is so much more to do and explore.

Lime Crime’s fans, followers are usually referred to as Unicorns. To Doe, unicorns represent people that are born different and know about it. People that take after the shades of makeup produced by the company are brave people that love color. She believes that anyone that wants to redefine society’s expectation of color is a true unicorn. Having adopted a fearless and visionary sense of style, Lime Crime has deeply inspired everyone to follow suit. Most of Doe’s celebrity friends such as Katy Perry have followed suit. Doe Deere has shown herself to be an actual influence for many people. She understands that there are people that love being adorned with multiple colors and encourages them to pursue their interests.

Doe Deere and the Case of the Missing Name

Doe Deere, founder of Lime Crime cosmetic, is something of a success story, a perhaps unlikely success story. On any given day, Miss Deere might be sporting hair the color of cotton candy – pink or blue – take your pick.

This, of course, provides a lovely frame for a face done up to old-fashioned movie star perfection done one better. That is to say that if you could colorize old black and white photos using some of Doe Deere’s cosmetics, the results might be Technicolor to say the least. Her make-up style and fashion sense come circa Alice-in-Wonderland 2010, but Doe Deere is in no way a knock off.

She’s something of a memorable sight – a living doll really. So much so that her good friend, doll maker Joshua David McKenney, made her into a doll. Or at least a doll that’s a replica of her.

Doe Deere posted a photo of her and the doll on her Instagram account, which has 300,000-plus followers. This was done as a favor to Mr. McKenney to help promote excitement and buzz for his work.

It seems that Richard Prince, a 66-year-old artist with Gagosian Gallery, became enamored with the photo. So he made his own – a 48 x 65-inch print – by taking a screen shot. The photo then went on to sell for 90 grand at the Frieze Art Fair. The problem? Somewhere between the screen shot and the making of the portrait, the doll’s artist’s name got left off. Many bloggers have gone as far as calling the move theft.

However, all wasn’t completely lost. Eventually, Doe Deere reposted the image of herself and her mini-me doll on Instagram, giving proper credit to her artist friend.

And even McKenney managed to see the good in the situation. Because of this incident, his dolls are now perceived as fine art instead of just playthings for children.

Self-Made magazine named the Lime Crime cosmetics maven one of their Top Inspiring Female Entrepreneurs. Her story is a small-time businessperson’s success story. She started on eBay the way many online entrepreneur’s got their start. It was the launching place for a DIY fashion line, and in fact, the name of her company came from that venture.

Her first make-up product/s to come from that start were her Unicorn Lipsticks.

Read further at http://observer.com/2015/05/meet-the-doll-maker-and-instagram-star-hacked-by-richard-prince/

 

JustFab for Kids: Killer Summer Looks For Your Daughter

JustFab is a great online hot spot that sells the trendiest clothes and accessories for women that are priced very affordably. But did you know that JustFab also offers clothes and shoes for kids?

If you are looking to amp up your kid’s style, then we definitely have a few of our favorite summer clothes for you to check out.

Read more:
Did You Know that Just Fab Introduced a Plus Size Collection?

JustFab Summer Shop

Here are some of the coolest summer looks that we know your daughter is going to love:

Work it Romper Outfit: For the Active Girl
This short sleeve black cotton romper is a classic that your daughter will absolutely just love to wear. It is offered in all sizes and provides a tie waist that makes it simple to slip on and off in a jiffy. Whether she is lounging around the house or outside playing with friends this romper will provide her with ultimate comfort and style.

Active Butterfly: Bright and Cheery
The active butterfly ensemble available on JustFab kids is a girl’s best dream of an outfit that is super cool but that has a versatility that beats wearing jeans.

The Sweetheart Outfit: Perfect for a Girly, Girl
If your little girl loves hearts and dresses, then you simply cannot forsake the Sweetheart Outfit, which is actually a simple little blue dress dress with white hearts all over it. It is subtle and very simple, but it makes an impressive statement.

Shining Star Outfit: For the Little Rocker in Her
For the girl that is a raging rocker to be and who likes outfits that are reflect an edgy style, there is the Shining Star Outfit. This outfit features 2-pieces although it looks like three. It includes a long tunic with ruffles at the bottom and a simple pair of tapered leggings which are available in a large assortment of colors.

JustFab kids boasts incredible clothes that will absolutely turn your daughter into a stylish diva. You can get the coolest looks in dresses, pants, jeans, shirts, outfits, shoes, and more all in the convenience of your own home. Be sure to check out the new styles on JustFab kids and also sign up for their special VIP club so you can have access to all the sweet incentives and discounts

Learn more about JustFab:
http://www.shoedazzle.com/clothing-shoes-boots-handbags/c-shop-by-brand-justfab-justfab.htm

https://www.facebook.com/justfab/