Kate Hudson And Fabletics: Using The Power Of The Crowd

Kate Hudson and her new company Fabletics is quickly out distancing its competitors and becoming one of the top brands in its industry. One of the reasons they’ve been able to do this is their smart use of the power of the information they get from the crowd. Consumers today are increasingly having their purchasing decisions heavily influenced by crowd-sourced reviews. Savvy brands like Kate Hudson’s Fabletics are leveraging this change in consumer behavior by making consumer reviews of their products a major part of their marketing strategy.

 

Since they launched the Fabletics brand in 2013, Kate Hudson and the team at TechStyle Fashion Group have seen their sales skyrocket to more than $235 million because of the positive reviews they have received from consumers worldwide. This is the perfect example of the power the crowd wields. And the Fabletics team has been very adept at using reviews from sites like Trustpilot and other online review sites to drive sales. A growing number of people base their buying decisions on information they get online. Recent research shows almost 90% of consumers put as much trust in online reviews as they do recommendations from people they know.

 

The tech savvy staff at Fabletics is mining these online reviews for information about what modern consumers are looking for in their clothing and accessories and making a point to include that in the products they offer. Using the opinions, feedback and power of the crowd, Fabletics is emerging a one of today’s most beloved brands when it comes to customer satisfaction. About half of consumers regularly read online reviews and a majority say it influences what they buy and where they shop. As a result, Fabletics and many other top brands now make crowd-sourced consumer reviews a major feature on their website as part of their marketing efforts.

 

Positive, authentic, customer reviews improve search ranking and increase the bottom lines for businesses like Fabletics. Research shows reviews can improve traffic and sales as much as 17%. According to BrightLocal, about 74% of people surveyed said positive user reviews on a company’s product or landing page increase their decision to make a purchase there. Yelp also reports positive customer reviews increases sales by almost 20%. Fabletics recognizes the power of online customer reviews and responds to, collects and manages thousands of them. The company says repeat customers account for 85% of their sales and referrals bring in 17% of their new customers.

 

Fabletics uses customer reviews to refine their products and address customer issues. And the number of customer reviews are growing exponentially. Smart companies are using the reviews to create an economic boost. Trustpilot has more than 30 million reviews. For customer focused brands like Fabletics, the benefits of crowdsourcing are many and diverse. Consumers define what the brand is and decide if it will succeed. Fabletics uses the online data they collect to understand what consumers want and how the brand can improve their lives. This has helped make them very successful.

Fabletics Uses Versatility and Innovation to Make Headway in the Online markets

There is little doubt that the modern fashion industry is one of the most competitive marketing sectors today. While many optimistic startups are introduced to the market few can stand the tussle with bigger well-established market brands. The biggest and most preponderant of them all is the giant Amazon whose sales account for a cool 20% of all online dealings.

 

But, this is not written in stone and with the right approach, a persistent and intuitive startup can succeed where others have failed before.

 

Look at Kate hudson and her famous Fabletics line of fashionable sportswear. The startup has seen difficulty and risen above to gain a net worth of over $250 Million in the three years they have been in operation.

 

So what is the secret to success where others have failed before?

 

The special brand of marketing skills applied by the Fabletics company is the primary reason for the sweet success they have enjoyed. An intuitive approach mixed with plenty of flexibility is essential to making a business stand out from the competition and the Fabletics brand has accomplished this with panache.

 

The first job they had was to eliminate the notion that good quality and impressive design is something only found at the stores with exorbitant price tags. This was especially popular with the overwhelming consumer demographic looking for diverse designs and materials at the best prices possible.

 

This is not all that Fabletics has done to secure a loyal and enthusiastic customer base, taking the time and effort to become their client’s greatest allies in their personal goals for fitness fashion and confidence has made them their client’s best friends.

 

Fabletics and an innovative “Reverse Showrooming” approach

 

One of the greatest roadblocks on the road to supremacy in the fashion realm is the showroom. On the one hand there is hardly a better way for the customer to get a feel for the styles and designs being offered. But, this also provides the perfect opportunity for a clever tailor to undersell the corporations with a quality replica as per the requests of the client.

 

Fabletics has taken the time to set up their showroom and offer especially low prices for their dedicated groups of customers. Furthermore, any style or design that a customer finds in showrooms from other brands will be provided to the customer from Fabletics and always at a lower cost.

 

This way clients browsing the showrooms from Fabletics can rest assured that they are being presented with the very prices for the styles or designs they are looking for. But the personalized service goes further than this as well.

 

Specialized Customer Service

 

 

Fabletics is looking to provide the client with every support and assistance toward their goals of fitness fashion or confidence. To this end they regularly hold events and special showings that are geared toward attracting more clients and friends. There is a special “Fabletics Lifestyle Quiz”that you can take today to begin your association with this reputable fashion line. This short questionnaire can help the company learn more about the specific needs and goals you might have.

 

By making their client’s goals their own, Fabletics has set the bar for customer service higher than it has ever been before.

Weekend #workout plan inspired by @gingerressler's high-power moves ????

A video posted by @fabletics on

Fabletics and Their Amazing Three Year Growth

Fabletics, a company launched in 2013 provides female activewear and accessories to their customers. The fact that is foremost is that it is not an easy job for your company to get ahead in an e-commerce market, and the second deterrent is that Amazon has 20% of the e-commerce trade under its control. But, within a three-year period, Fabletics has grown its business to $250 million.

 

The Fabletic premise is that their customers prefer brands that give them a little push as well as being aspirational. This being the case, they have a membership program that offers the customers convenience in obtaining the correct items needed for them. This membership program allows them to offer the trendy fashions of today with personalized services and by providing these fashions at half their competitor’s prices. By using this membership method, it is a lot easier to keep their customers happy because they know who they are and their preferences in the product.

 

If you want to join the membership club you will take a survey which will ask you about the type of workouts that you do and your preference in styles for your active wear such as shorts, and tank tops. With this information in hand, they pick out outfits for you to review at the beginning of each month. You do not have to buy them if you aren’t so inclined, and there is no membership fee for you to pay each month. The quality of the merchandise is very good and the price is reasonable. They also have a decent variety of styles that range from simple to the more fun styles. For the price of the item, you get a good value.

 

Their website has a pleasing look and is quite easy to navigate as well as the ease of placing your order. The new outfits offered do sell out rapidly due to the fact they are very popular with the workout crowd.

 

In case you are not familiar with Fabletics, it is a company that offers a variety of fitness cloths that appeal to everyone. The company is owned by one Kate Hudson, who herself is into fitness and staying healthy.

 

With the monthly membership structure of the business and you join as a VIP member the first outfit that you order will only cost you $25.00 along with the discounts you receive on any al la carte items. Joining as a VIP member makes sense and you are never required to buy anything of pay any kind of monthly dues. The best part is that each month the items you review are selected with you in mind from the survey that you have taken to advise them of your preferences in what you wear to workout. Therefore, the selections for the month are created just for you, plus if you don’t want to order anything for the month you never get charged any kind of a fee.

 

With the value, style, and quality of their merchandise, why would you not want to participate in a monthly membership where you do not have to go out to a store and select the things you want since it is all done for you.

Meet Lime Crime’s Doe Deere and the Unicorns

You may have seen her on Instagram, the bright and much-painted face with bright hues that define Doe Deere’s brand, Lime Crime. Doe Deere is something more than the pretty face you see with makeup; she is an active businesswoman and artist who was recently named as one of the top Inspiring Female Entrepreneurs by the Self-Made Magazine. Since she created her, she has moved forth to paths of great explorations and gained a massive social media following. Everything about Doe is like a fairy tale, from the brand’s quirky name, the brands whimsical colors to becoming a leader of a pack of unicorns.

What Doe Deere’s fans have learned from her is that it is okay to make use of bold colors to express oneself. While putting on a yellow lipstick might be bold for some, it could be a true definition of beauty for another. This is why it is important for one to stay true to themselves and their colors, especially when trying out with bold colors.

Doe Deere has always been artistic; she remembers herself from a young age always having a pencil in her hand. She would put too much color on herself, her clothes, accessories, and her mother’s makeup. It seemed so unreal for her when she later made color a daily life experienced. She believes that the world is a colorful place and there is so much more to do and explore.

Lime Crime’s fans, followers are usually referred to as Unicorns. To Doe, unicorns represent people that are born different and know about it. People that take after the shades of makeup produced by the company are brave people that love color. She believes that anyone that wants to redefine society’s expectation of color is a true unicorn. Having adopted a fearless and visionary sense of style, Lime Crime has deeply inspired everyone to follow suit. Most of Doe’s celebrity friends such as Katy Perry have followed suit. Doe Deere has shown herself to be an actual influence for many people. She understands that there are people that love being adorned with multiple colors and encourages them to pursue their interests.

Doe Deere and the Case of the Missing Name

Doe Deere, founder of Lime Crime cosmetic, is something of a success story, a perhaps unlikely success story. On any given day, Miss Deere might be sporting hair the color of cotton candy – pink or blue – take your pick.

This, of course, provides a lovely frame for a face done up to old-fashioned movie star perfection done one better. That is to say that if you could colorize old black and white photos using some of Doe Deere’s cosmetics, the results might be Technicolor to say the least. Her make-up style and fashion sense come circa Alice-in-Wonderland 2010, but Doe Deere is in no way a knock off.

She’s something of a memorable sight – a living doll really. So much so that her good friend, doll maker Joshua David McKenney, made her into a doll. Or at least a doll that’s a replica of her.

Doe Deere posted a photo of her and the doll on her Instagram account, which has 300,000-plus followers. This was done as a favor to Mr. McKenney to help promote excitement and buzz for his work.

It seems that Richard Prince, a 66-year-old artist with Gagosian Gallery, became enamored with the photo. So he made his own – a 48 x 65-inch print – by taking a screen shot. The photo then went on to sell for 90 grand at the Frieze Art Fair. The problem? Somewhere between the screen shot and the making of the portrait, the doll’s artist’s name got left off. Many bloggers have gone as far as calling the move theft.

However, all wasn’t completely lost. Eventually, Doe Deere reposted the image of herself and her mini-me doll on Instagram, giving proper credit to her artist friend.

And even McKenney managed to see the good in the situation. Because of this incident, his dolls are now perceived as fine art instead of just playthings for children.

Self-Made magazine named the Lime Crime cosmetics maven one of their Top Inspiring Female Entrepreneurs. Her story is a small-time businessperson’s success story. She started on eBay the way many online entrepreneur’s got their start. It was the launching place for a DIY fashion line, and in fact, the name of her company came from that venture.

Her first make-up product/s to come from that start were her Unicorn Lipsticks.

Read further at http://observer.com/2015/05/meet-the-doll-maker-and-instagram-star-hacked-by-richard-prince/

 

JustFab for Kids: Killer Summer Looks For Your Daughter

JustFab is a great online hot spot that sells the trendiest clothes and accessories for women that are priced very affordably. But did you know that JustFab also offers clothes and shoes for kids?

If you are looking to amp up your kid’s style, then we definitely have a few of our favorite summer clothes for you to check out.

Read more:
Did You Know that Just Fab Introduced a Plus Size Collection?

JustFab Summer Shop

Here are some of the coolest summer looks that we know your daughter is going to love:

Work it Romper Outfit: For the Active Girl
This short sleeve black cotton romper is a classic that your daughter will absolutely just love to wear. It is offered in all sizes and provides a tie waist that makes it simple to slip on and off in a jiffy. Whether she is lounging around the house or outside playing with friends this romper will provide her with ultimate comfort and style.

Active Butterfly: Bright and Cheery
The active butterfly ensemble available on JustFab kids is a girl’s best dream of an outfit that is super cool but that has a versatility that beats wearing jeans.

The Sweetheart Outfit: Perfect for a Girly, Girl
If your little girl loves hearts and dresses, then you simply cannot forsake the Sweetheart Outfit, which is actually a simple little blue dress dress with white hearts all over it. It is subtle and very simple, but it makes an impressive statement.

Shining Star Outfit: For the Little Rocker in Her
For the girl that is a raging rocker to be and who likes outfits that are reflect an edgy style, there is the Shining Star Outfit. This outfit features 2-pieces although it looks like three. It includes a long tunic with ruffles at the bottom and a simple pair of tapered leggings which are available in a large assortment of colors.

JustFab kids boasts incredible clothes that will absolutely turn your daughter into a stylish diva. You can get the coolest looks in dresses, pants, jeans, shirts, outfits, shoes, and more all in the convenience of your own home. Be sure to check out the new styles on JustFab kids and also sign up for their special VIP club so you can have access to all the sweet incentives and discounts

Learn more about JustFab:
http://www.shoedazzle.com/clothing-shoes-boots-handbags/c-shop-by-brand-justfab-justfab.htm

https://www.facebook.com/justfab/