Building an e-commerce business the Richard Liu Qiangdong way

If you are thinking about starting an e-commerce business, you may consider taking a few lessons from Richard Liu Qiangdong. He is the founder of China’s largest e-commerce website and has proved beyond doubt that starting such a business does not require any magic. Over the years that his website JD.com has been operational, he has shown that no matter where you start, the most important thing is to stay focused on your aspirations. Today, he inspires many budding entrepreneurs to believe in what they dream of. In addition to that, he has been reaching out to other leading companies in the world.

How he started

Richard Liu graduated from the People’s University of China with a degree in sociology. However, he felt that there was more learning to do and therefore, he studies computer programming and coding. After these two courses, he noticed that he had just found the perfect avenue through which he could venture into business. However, he chose to be patient and worked for a Japanese company operating in China. After rising through the ranks to become a manager, he finally leaped, and that is how he started his first business.

His entrepreneurship journey

When Richard Liu Qiangdong ventured into his first business, he was selling magneto-optic products in a small rented shop in his hometown. However, he felt that this was not enough because he could only reach out to the local buyers. The sales were not as impressive as he hoped and therefore, he figured out how to find more clients. At this point, he remembered his computer skills and so, he embarked on a project to create an e-commerce website. He knew that through the internet, he could reach out to people across China and all over the world.

Richard Liu was right in his strategy because just a few months after the launch of his website, his popularity grew beyond what he had imagined. Therefore, he caught the attention of other entrepreneurs, and a new opportunity presented itself. He got into an agreement to list their high-quality products on his website and therefore, JD.com became an instant hit.

Learn More: corporate.jd.com/richard-liu-jd-ceo-about