Bradesco Bank’s procurement of HSBC led it back to its prominent status as one of the leading financial institutions in Brazil.
On March 2009, Luiz Carlos Trabuco Cappi has just been appointed as the President of Bradesco Bank. It was also at that time when Bradesco lost its lead in the market due to the merger of Unibanco and Banco Itau. Being the sensible man that he is, Luiz Carlos Trabuco Cappi did not prioritize the bank’s ranking in comparison to the other big banks in Brazil. According to him being in the lead is not the primary goal of the institution but doing the best job they can for the communities they serve is their utmost priority.
With the support and consent of the then Chairman of the Board, Lazaro Brandao, he initiated the move to purchase HSBC Brasil in the amount of $5.2 billion (US dollars), which was one of the biggest transaction in Brazil’s industry at that time. After the acquisition has been finalized, Luiz Carlos Trabuco Cappi strategically made the move to put Bradesco Bank ahead in the private sector of the country’s. banking industry. With HSBC Brasil under its wing Bradesco Bank gained three times its previous market share in terms of total funds invested, number of account holders, and branch network, which outmatched its rival Itau Unibanco. Bradesco’s loans granted, deposits, and assets likewise closely tallies with said competitor.
Luiz Carlos Trabuco Cappi said that with HSBC, Bradesco was able to attain an equivalent of six years in terms of growth. He disclosed that the funds needed at the time when purchased for HSBC Brasil was underway have not still been officially approved by the supervising agencies. The forecast then was that Bradesco will be given the go signal by the early part of 2016. But since he was able to make things work out in 2015, Luiz Carlos Trabuco Cappi was recognized by Money as the Entrepreneur of the Year in the Finance.
Luiz Carlos Trabuco Cappi was born in 1951 in Marilia, Brazil. He finished his studies at Sao Paolo’s Faculty of Philosophy, Science and Letters. He started his career at Bradesco Bank in 1969. Like most employees in any organization, he started from the rank of a teller and worked his way up from there. And in 2003 he was appointed as the President of the Bradesco Seguros Group which he held until 2009 before taking on the position of President of Bradesco Bank. His work and supervision of the Bradesco Seguros Group has and have provided approximately 30% of the profit Bradesco has up to the present.
Not long after he was appointed as Bradesco Bank’s President, Luiz Carlos Trabuco Cappi formed a corporate university, and likewise commenced to search the appropriate ways on how the group of leadership within the organization could be renewed by speaking with all the bank’s executives from various levels. This paved way for granting decision-making autonomy to the bank’s executives who are promoted as branch managers or executive heads.
In light of all the work and support he gives Bradesco, Luiz Carlos Trabuco Cappi was the best choice to succeed Lazaro Brandao.
Learn more about Luiz Carlos Trabuco Cappi: https://oglobo.globo.com/economia/bradesco-anuncia-novo-presidente-octavio-de-lazari-junior-vai-substituir-luiz-carlos-trabuco-cappi-22365414#ixzz56wDld69g