Saygus is a company that creates and sells cellular phones. They recently made a new line of cell phones and were very excited to get them to the public. But the question was how they would go about doing this. Would they spend their resources to create and get a commercial aired? Would they just go for a short and sweet online aid strategic placed on the right website.? They had a lot of options but they chose a route that maybe was the best and most beneficial choice all along. They chose to work with Newswatch tv.
Newswatch tv is a weekly television show that has a huge reputation for getting products over in the market. It is a 30-minute show that airs in over 200 markets in the United states. Since it first started airing in 1990 it has amassed a over 1000 episodes and an online companion that provides the best news and product reviews. The reviews that the show creates are what draw the audience as they showcase what exactly what a company is offering the people. This has been done for years to huge success by them.
The results of Newswatch’s work with Saygus are example of Newswatch’s strength. They hired them to create a review for their new line of cell phones and wanted them aired on the national television show. Newswatch traveled to Barcelona to the Mobile World Congress to get their footage and complete the review. Saygus got support from Newswatch for their product and the Congress. The results of this marketing campaign went vey well for Saygus. They got over 1.3 million dollars in sales. This went over their projected goal by 300,000 dollars. The proof is in the pudding and companies continue to order Newswatch tv.