The Changes In The Leadership Of Banco Bradesco And The New Role Of Luiz Carlos Trabuco Cappi

Banco Bradesco SA is one of the leading banks of Brazil with many decades of highest quality services and innovative solutions. The banking firm recently saw a number of changes in its management. First of all, its CEO, Luiz Carlos Trabuco Cappi, has been elected as the Chairman of the bank in October 2017 considering the step down of the outgoing Chairman, Lazaro de Mello Brandao.

Interestingly, Trabuco holds both the roles of CEO and Chairman until the new CEO takes charge in March 2018. It is considered as a major change in Bradesco as Brandao was serving as the Chairman of the bank for the past 25 years.

Bradesco started its search for the new leader of the firm, and the rumors are surrounding over the seven vice presidents of the bank. The bank follows a tradition of hiring people internally for the top post, and the analysts do not see a change in the trend this time. The well-known Sao Paulo newspaper, O Estado de, concludes that the top seat is an absolute fit for Mauricio Minas. As a vice president with the responsibility of technology, he led a technological revolution inside the organization. Minas was also closely associated with the digital banking drive of the firm, and he helped the bank in the integration of HSBC.

However, the other vice presidents of the bank also have their chances to fit into the post. Domingos Figueiredo de Abreu has played an excellent role and took the responsibilities of credit and treasury. Alexandre da Silva Glüher played a key role in the HSBC integration as the director of investor relations. While coming to Marcelo de Araújo Noronha, he was a decisive force in investment banking and cards. Josué Augusto Pancini took care of Prime and the whole service network while being one of the longest-serving VPs of the bank.

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André Rodrigues Cano was responsible for the Human Resources, and Octavio of Lazari Junior led the insurance division – Bradesco Seguros – of the firm. While coming to other major changes, Luiz Carlos Trabuco Cappi confirmed that the next CEO would not be part of the Board of Bradesco. He added that the decision would make the best profile for the organization’s professionalism. Trabuco also pointed out the key challenge of the upcoming CEO of the firm – the digital literacy. He revealed that out of its 27 million customers, 14 million are already doing digital transactions and bringing others to the digital spectrum is a high-priority job.

Luiz Carlos Trabuco Cappi has almost five decades of experience in the banking industry, especially collaborating with Bradesco. He began his career journey as a clerk at Bradesco in 1969. His professionalism and hard work helped him to grow in the organization in a quick span of time. Trabuco served many leadership roles in the banking firm such as Department Director, Vice President, Managing Director, Executive Vice President, and more. He was elected as the Chief Executive of the company in the year 2009.

The later years saw intensive acquisition and integration of services to bring innovative banking solutions to more people. Trabuco was also behind the digital banking initiatives of the firm and helped it to make a significant percentage of its customers queuing for digital transactions. He was also serving on the director board of the steel firm, ArcelorMittal Brasil. Trabuco was also the President of ANAPP and FENASAÚDE – associations for private pension and supplementary health. Trabuco secured his graduation in Philosophy from the renowned University of São Paulo. He also holds a post-graduation degree in Socio-Psychology from the University of São Paulo’s School of Politics and Sociology Foundation.

For more information about Luiz Carlos Trabuco Cappi, just click here.

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