There is little doubt that the modern fashion industry is one of the most competitive marketing sectors today. While many optimistic startups are introduced to the market few can stand the tussle with bigger well-established market brands. The biggest and most preponderant of them all is the giant Amazon whose sales account for a cool 20% of all online dealings.
But, this is not written in stone and with the right approach, a persistent and intuitive startup can succeed where others have failed before.
Look at Kate hudson and her famous Fabletics line of fashionable sportswear. The startup has seen difficulty and risen above to gain a net worth of over $250 Million in the three years they have been in operation.
So what is the secret to success where others have failed before?
The special brand of marketing skills applied by the Fabletics company is the primary reason for the sweet success they have enjoyed. An intuitive approach mixed with plenty of flexibility is essential to making a business stand out from the competition and the Fabletics brand has accomplished this with panache.
The first job they had was to eliminate the notion that good quality and impressive design is something only found at the stores with exorbitant price tags. This was especially popular with the overwhelming consumer demographic looking for diverse designs and materials at the best prices possible.
This is not all that Fabletics has done to secure a loyal and enthusiastic customer base, taking the time and effort to become their client’s greatest allies in their personal goals for fitness fashion and confidence has made them their client’s best friends.
Fabletics and an innovative “Reverse Showrooming” approach
One of the greatest roadblocks on the road to supremacy in the fashion realm is the showroom. On the one hand there is hardly a better way for the customer to get a feel for the styles and designs being offered. But, this also provides the perfect opportunity for a clever tailor to undersell the corporations with a quality replica as per the requests of the client.
Fabletics has taken the time to set up their showroom and offer especially low prices for their dedicated groups of customers. Furthermore, any style or design that a customer finds in showrooms from other brands will be provided to the customer from Fabletics and always at a lower cost.
This way clients browsing the showrooms from Fabletics can rest assured that they are being presented with the very prices for the styles or designs they are looking for. But the personalized service goes further than this as well.
Specialized Customer Service
Fabletics is looking to provide the client with every support and assistance toward their goals of fitness fashion or confidence. To this end they regularly hold events and special showings that are geared toward attracting more clients and friends. There is a special “Fabletics Lifestyle Quiz”that you can take today to begin your association with this reputable fashion line. This short questionnaire can help the company learn more about the specific needs and goals you might have.
By making their client’s goals their own, Fabletics has set the bar for customer service higher than it has ever been before.