There is a TechStyle brand that will be able to suit nearly every person no matter what walk of life they are in or what they are able to do with the options that they have. Don Ressler knows this and does what he can to make sure that things are going his way and that people are going to be able to access the options that he has. In a recent interview on apparelnews.net, he talked about the changes that are coming to include a wide range of sizes, people who don’t visit the TechStyle sites and even people who don’t want to subscribe to the boxes that they would get.
Before the major change took place, the TechStyle brands were only appealing to people who were of standard size at https://pando.com/2014/08/28/breaking-justfab-raises-85m-at-what-sources-say-is-a-1b-valuation/. That is the only option that was available on the majority of sites and that was a problem. There was an entire market that wasn’t getting the right kind of access that they needed to be able to shop for the clothes that they were sure to love. It was a problem that Don Ressler knew that he had to fix to make sure that things would go better for the people who were in different situations.
When each of the changes took place, Don Ressler also realized that people would need to make sure that they were getting what they could from the different aspects of the business. It was something that he saw as an opportunity but also something that he wanted to be careful with because he didn’t want to compete with himself. The Amazon route was the idea that he had to make sure that he could reach more people and so that he would be able to show people that there were more products available instead of just what was on the site on Zimbio.
The other change that happened with the TechStyle brands is that they were able to bring change for different opportunities. For example, people no longer have to subscribe to the boxes. They can and they will be required to get an account but they can also buy items from the TechStyle brands without a subscription. It adds another level of being able to serve customers that Don Ressler knows is important for his brand to help people get the best experience possible with the options that they have to be able to use for their benefits.