Marketing Maven Don Ressler Helps To Make Fabletics Successful

 

Oscar-nominated actress Kate Hudson has turned her passion for fitness and fashion into Fabletics, a subscription e-commerce fashion site with millions of members. With the help of co-founder Don Ressler the company is part of a growing, worldwide fitness movement into which the company has tapped. Another co-Founder, Adam Goldenberg has ensured that the international activewear brand has made her a successful global fashion entrepreneur in just three years. Her goal with Fabletics is to offer affordable priced fitness and fashion wear to which as many people as possible have access. The company now boasts thousands of employees and more than 1 million VIP members.

 

Fabletics has seen triple digit growth since its introduction. Once an online only brand, the company now has 18 stores and has enjoyed rapid growth in Australia, Canada, France, Germany, the Netherlands, Spain and the UK. Hudson’s commitment to health and wellness and the Fabletics grassroots community have changed how women think about activewear and galvanized the industry. Fabletics encourages women to be more active and look good doing it. The company’s ideas move from design to delivery within weeks while maintaining the highest standards of quality using virtual integration, creating relationships with members, giving customers reasons to come back and improving as it grows.

Marketing maven Don Ressler has been an important part of the growth of Fabletics. He brings years of marketing expertise that he has used to create over $1 billion in sales and investment capital for a number of online businesses. His work making Alena Media, Hydroderm and Intelligent Beauty successful established his as a brand and business building guru. He saw the potential that existed in the online fashion market and working with business partners Adam Goldenberg and Kate Hudson has helped Fabletics to tap into that potential by combining his company’s marketing experience with Hudson’s fashion expertise.

 

Don Ressler’s career began when he founded and led FitnessHeaven to success as a very young man. When his company was bought by Intermix Media, he was hired by the company and worked to enhance shareholder value by spearheading several core ventures. He went into business with boy genius Adam Goldenberg in 2006 after News Corp bought Intermix Media and the two have gone on to create a number of successful companies in many industries. A former athlete, Ressler has helped to position Fabletics to take advantage of the growing fitness craze while offering reasonably-priced, comfortable, versatile, stylish limited edition clothing using a groundbreaking e-commerce platform. Don Ressler also recently announced that there are new sizes for JustFab, so the brand is continuing to grow exponentially.

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