You may have seen her on Instagram, the bright and much-painted face with bright hues that define Doe Deere’s brand, Lime Crime. Doe Deere is something more than the pretty face you see with makeup; she is an active businesswoman and artist who was recently named as one of the top Inspiring Female Entrepreneurs by the Self-Made Magazine. Since she created her, she has moved forth to paths of great explorations and gained a massive social media following. Everything about Doe is like a fairy tale, from the brand’s quirky name, the brands whimsical colors to becoming a leader of a pack of unicorns.
What Doe Deere’s fans have learned from her is that it is okay to make use of bold colors to express oneself. While putting on a yellow lipstick might be bold for some, it could be a true definition of beauty for another. This is why it is important for one to stay true to themselves and their colors, especially when trying out with bold colors.
Doe Deere has always been artistic; she remembers herself from a young age always having a pencil in her hand. She would put too much color on herself, her clothes, accessories, and her mother’s makeup. It seemed so unreal for her when she later made color a daily life experienced. She believes that the world is a colorful place and there is so much more to do and explore.
Lime Crime’s fans, followers are usually referred to as Unicorns. To Doe, unicorns represent people that are born different and know about it. People that take after the shades of makeup produced by the company are brave people that love color. She believes that anyone that wants to redefine society’s expectation of color is a true unicorn. Having adopted a fearless and visionary sense of style, Lime Crime has deeply inspired everyone to follow suit. Most of Doe’s celebrity friends such as Katy Perry have followed suit. Doe Deere has shown herself to be an actual influence for many people. She understands that there are people that love being adorned with multiple colors and encourages them to pursue their interests.